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The Manipulation Matrix

I offer a simple decision support tool for entrepreneurs, employees, and investors to be used long before product is shipped or code is written; even before customer development has begun. The Manipulation Matrix does not try and answer which businesses are moral or which will succeed. Nor does it describe what can and cannot become a habit-forming technology. The matrix seeks to help you answer not, “Can I hook users?” but “Should I attempt to?”

To use the Manipulation Matrix, the maker needs to ask two questions. First, “Will I use the product myself?” and second, “Will the product help users materially improve their lives?”

  1. The Facilitator
  2. The Peddler
  3. The Entertainer
  4. The Dealer

The Art Of Manipulation is a must read!

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